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Digital Marketing for Faces Pakistan
Introduction
Faces Pakistan is a non-profit organization that works to promote interfaith peace and harmony in Pakistan. The organization was founded by Javed William in 2015.
In 2023, I was hired by Faces Pakistan to help them grow their social media presence. My goal was to increase the organization’s following, engagement, and reach.
Client Background
Faces Pakistan is a small non-profit organization with a limited budget. The organization has a strong team of volunteers, but they lack the expertise and resources to effectively manage their social media accounts.
Project Overview
I worked with Faces Pakistan for six months to develop and implement a social media marketing strategy. My goals were to:
- Increase the organization’s following on Facebook, Twitter, and Instagram
- Improve the organization’s engagement on social media
- Increase the organization’s reach through social media
Strategies and Tactics
I used a variety of strategies and tactics to achieve my goals. These included:
- Creating and sharing high-quality content
- Running social media ads
- Running social media contests
- Collaborating with other organizations
- Attending social media events
Results and Impact
My efforts resulted in significant growth in Faces Pakistan’s social media presence. The organization’s following on Facebook, Twitter, and Instagram increased by over 50%. The organization’s engagement on social media also increased significantly. In addition, the organization’s reach through social media increased by over 200%.
Challenges and Solutions
One of the biggest challenges I faced was working with a limited budget. I had to be creative and resourceful in order to achieve my goals. I also had to overcome the organization’s lack of experience with social media. I did this by providing training and support to the organization’s staff.
Key Learnings
I learned a lot from this experience. I learned the importance of creating and sharing high-quality content. I also learned the importance of running social media ads and contests. I also learned the importance of collaborating with other organizations and attending social media events.
I am confident that the skills and knowledge I gained from this experience will be valuable in my future career. I am grateful for the opportunity to have worked with Faces Pakistan and I am proud of the results I achieved.
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